It's already dead.
Neville's been doing the best work of his WWE career, and gets rewarded by... being pre-show status and getting left off DVDs.
They're still doing this Cedric Alexander/Alicia Fox/Noam Dar angle that started back in
November. And when Cedric was injured they just inserted Rich Swann.
The guys who were slated to be at the top of the division all flopped (TJP, The Brian GOeAndTrick, Rich Homie Swann, Gentleman Jack Gallagher) and the other guys (Drew Gulak, Tony Nese, Ariya Daivari, Mustafa Ali) still have no direction or character a year later.
They don't have an over enough baby face to take the title off Neville, and the one guy that could have been it quit the company because he knew the division was trash.
Nobody's over so the crowd doesn't care about their matches, even the really good ones.
They had to advertise Nakamura and Cena in dark matches just to stop the crowd from leaving before 205 Live. They also had to put Titus and Sasha in feuds just so that anyone would give a fukk.
Only the championship gets defended on ppv, so the other feuds don't get a proper blowoff.
I expect the UK division to be handled just as poorly (if it ever even gets off the ground).