How did Archie Comics survive?

[MenacingMonk]

With all the heroes and drama filled comics out, how did a book dealing with teen life last?

I got a trade for free of the modernized Archie books, and they have some funny moments, but it's nothing I'd take the time to read monthly.

 

[StickStickly]

Comics for preteen girls.

 

[OJ Simpsom]

Archie is a timeless classic like The Simpsons. That's how it survived.

 

[Dominic Brehetto]

Because every year there's a new crop of kids to pick it up and read it.