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From a business perspective giving someone who has credibility as champ and credibility outside of wrestling the belt makes financial sense period.
My only gripe is that if they were going to do it that night cm punk should have kicked out of the peoples elbow and a better finish was needed to show that cm punk's 1 year reign was a strong reign.
The other thing i would have done differently is have Rock win the belt at elimination chamber...yes of course Cena will get his win back against Rock this year that is certain...
but why not increase interest on raw and elimination chamber buys by having Rock still chasing the belt
Either way neither is a bad outcome...if i'm Punk i completely understand why I have to give up the belt its the culmination of the storyline between Rock and Cena...this storyline can end and I can turn anti-hero face again and hopefully cena gets tweaked after or during the Rock payoff feud. Now obviously there seems to be room for Ryback and Ziggler entering the main event picture and politically if i'm punk i need to be on the ball and i can't be too mad if i'm punk i got 2 clean wins over Cena and had the belt for a whole year. My status is solidified in wwe...i probably won't get a win back from Rock but thats fine this stuff is fake who gives a shyt.