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Veteran
New Balance puts its best foot forward
CBS Sunday Morning
Apr 14, 2024
Though smaller than Nike and Adidas, New Balance is older than its primary competitors, and with sales of $6.5 billion in 2023 (an increase of 23% over the previous year), the Massachusetts-based company best known for running shoes is growing fast. "Sunday Morning" contributor Kelefa Sanneh checks out how New Balance is finding a balance between both fashion and performance