American hip-hop recording artist Kanye West founded the label GOOD Music in 2004. Since the label's inception, multiple acts have been signed to the label, including close collaborators of West such as Big Sean, Common, Kid Cudi, John Legend and Pusha T. West first announced plans for a GOOD Music album in October 2011 via his Twitter account, writing: "GOODMUSIC.THE ALBUM.SPRING2012". Later on May 23, 2012, the title was revealed in part with a film, Cruel Summer, which debuted at the Cannes Film Festival. The album was originally slated for release on August 7, 2012, but underwent several delays leading to an official release date set for September 18.
Gotta do a huge album if i'm gonna bring the betting back and this one is perfect