Hip-Hop Star Pras Is Using the Super Bowl to Launch His New (black)Media Platform

[mson]

AMID #TAKEAKNEE, PRAS BUYS SUPER BOWL AD PROMOTING BLACK CULTURE



By Jeanine Poggi. Published on February 02, 2018.

At the end of a football season marked by controversy over player protests for racial equality, the rapper Pras is running a Super Bowl ad to promote black culture and his new digital platform for black culture, Blacture.

Blacture will include content from artists and influencers and tell stories that are underreported in mass media, according a press release. The goal, it says, is to "promote black excellence and increase awareness and understanding of the tremendous influence the black artistic community has on American culture."

"Pras is passionate about giving black culture a voice, and, given the controversy surrounding Black Lives Matter that unfolded throughout the NFL season and the conversations taking place in the American political arena, he believes that this is the time for a call to amplify the underserved voices in black culture," the press release says.


At the end of a football season marked by controversy over player protests for racial equality, the rapper Pras is running a Super Bowl ad to promote black culture and his new digital platform for black culture, Blacture.
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"Pras is passionate about giving black culture a voice, and, given the controversy surrounding Black Lives Matter that unfolded throughout the NFL season and the conversations taking place in the American political arena, he believes that this is the time for a call to amplify the underserved voices in black culture," the press release says.
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The 30-second spot that will be revealed on Sunday was created by Pras, who was a founding member of the Fugees, along with agency McKinney and purpose-driven shop Leijas. It was directed by Antoine Fuqua ("Training Day," "Southpaw"). It's slated to run in the third quarter of the game.

Blacture will debut in March.

 

[mson]

Dead on arrival.

Most of the black bourgeois class is as useless and out of touch as the white bourgeois class. The fact that they spent upwards of $7.7m on an ad for s service which does not arrive for another month just says it all really. Everything about that press release reads like the typical "I'm a black person with white friends who have a bit of money, however I will still only choose to identify myself through "struggle" blackness because I have no insightful discourse of my own to actually contribute".

Black culture is pervasive, it never needs set parameters to identify itself. The moment you start doing that and treating it as some "exclusive" club just for black people is the moment I realize you're nothing more than a cac in black skinned clothing. Because that shyt is exactly what cacs to, attributing imaginary exclusivity to "white" identity to the point no one is actually interested in partaking in it. Ask oneself whether immigrants come here to be around cacs or for the economic opportunities and standard of living this country affords...FYI, its the latter.

Give it a shot. You never know.

 

[xoxodede]

What "Black Culture" is he trying to highlight?

He would do better separating it into Haitian Culture and how it plays out in America.

It's many Haitians that would like to have their own platform where they can have their voices heard. That is an underserved market and voice. But, everyone uses "Black Culture" or "Black" even though they claim ethnic categories first. I don't like it. We can learn more about eachother and our struggles if we state what cultures and backgrounds we come from. It matters.

"Pras is passionate about giving black culture a voice, and, given the controversy surrounding Black Lives Matter that unfolded throughout the NFL season and the conversations taking place in the American political arena, he believes that this is the time for a call to amplify the underserved voices in black culture," the press release says.

 

[BigMan]

What "Black Culture" is he trying to highlight?

He would do better separating it into Haitian Culture and how it plays out in America.

It's many Haitians that would like to have their own platform where they can have their voices heard. That is an underserved market and voice. But, everyone uses "Black Culture" or "Black" even though they claim ethnic categories first. I don't like it. We can learn more about eachother and our struggles if we state what cultures and backgrounds we come from. It matters.

"Pras is passionate about giving black culture a voice, and, given the controversy surrounding Black Lives Matter that unfolded throughout the NFL season and the conversations taking place in the American political arena, he believes that this is the time for a call to amplify the underserved voices in black culture," the press release says.

i knew you'd be in this thread with this exact post

 

[Secure Da Bag]

So will Wyclef have an opinion on this?

 

[mson]

So will Wyclef have an opinion on this?

Who would know?

 

[Secure Da Bag]

AMID #TAKEAKNEE, PRAS BUYS SUPER BOWL AD PROMOTING BLACK CULTURE

so does pras got stacks like that or is he being funded by someone else? Last I heard a super bowl ad is $1 million.

 

[mson]

so does pras got stacks like that or is he being funded by someone else? Last I heard a super bowl ad is $1 million.

That's what I'm wondering.

 

[BigMan]

so does pras got stacks like that or is he being funded by someone else? Last I heard a super bowl ad is $1 million.

he has some businesses i think. i dont remeber exactly but none of the fugees are hurting for money at al

 

[get these nets]

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