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Heinz apologises after new ad featuring Black family sparks outrage
Heinz has issued an apology after it came under fire for an advertisement currently on display in tube stations across London.
The food company, known for its ketchup, mayonnaise and baked beans, recently launched an ad campaign for its new family-sized pasta sauces.
In one controversial advertisement that has been seen in tube stations including Vauxhall and Manor House, a family is seen in a wedding scenario.
The poster shows the bride, a Black woman, smiling as she scoops up a forkful of pasta next to a man who is presumably the groom.
On her right is an older man and woman, who appear to be the groom’s parents, and on her left is an older Black woman who is supposedly meant to be her mother.
People, however, took issue with the fact that the bride’s father is not pictured, with many suggesting that the ad perpetuates negative stereotypes about Black fathers.
In a post that has gone viral on Twitter/X, one person shared a photo of the ad in Vauxhall tube station, alongside the caption: “For my brothers with daughters. Because, believe it or not, Black girls have dads too.”
Several others have similarly remarked on the absence of the bride’s father in the poster.
One person wrote: “Total erasure of Black fathers by such a mainstream brand is shocking. How did this get approved?”
Another added: “Really triggered by the same poster at Manor House. Absolutely outrageous.”
“I said the same thing,” wrote another. “Like yes, it’s beautiful the interracial relationship and they wanted to keep five people on the table but the erasure of Black dads is not fair.”
One person commented, “I’m glad someone is saying this!!! I remember seeing this billboard and side-eying because her dad wasn’t there.”
“I’m so glad you called this [out],” echoed another Twitter/X user. “We need to stop shrugging it off and object to this pernicious erasure.”
Heinz told The Independent: “We always appreciate members of the public’s perspective on our campaigns. We understand how this ad could have unintentionally perpetuated negative stereotypes.
“We extend our deepest apologies and will continue to listen, learn, and improve to avoid this happening again in the future.”
In small print in the right-hand corner of the poster is a disclaimer that reads: “Based on a true story.”
Regardless, several people have accused Heinz of “erasure” and perpetuating “stereotypes”.
Someone wrote: “Yet more erasure and stereotypes. I know more black people with present dads than without.”
Another added that this is not the first time they have seen such erasure by mainstream media.
Heinz apologises after new pasta ad featuring Black family sparks outrage
‘How did this get approved?’
www.independent.co.uk
“ -Heinz PR team
Yall are the same though