the thing about boxing, a lot of the fights just sell itself. if floyd or manny is fighting, you'll be watching no matter who they're fighting. the UFC has really stepped up their production game and although primetime is a rip-off of 24/7, its at least on par or exceeded 24/7 at this point in getting you hyped for the fight. their countdown shows can get you hyped even if you don't know or care about any of the fighters beforehand. the whole buildup for silva-sonnen was pretty sublime from a marketing perspective. they couldn't have got people hyped any more than they are
Has UFC Marketing Surpassed Boxing?
- Thread starter bogey_j
- Start date
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The-Coli = W SOHH = L
UFC is a league (promotion), boxing is a sport. Big difference.
of course it has. boxing has a built-in market most of the time, the hardcore will watch the garbage cards as well as the big ones, so promotion isn't really needed except for the "bigger fights" where they're trying to reel the casual in (for PPV) or they're trying to get people to subscribe to HBO if there's a big matchup that didn't get to PPV.
HBO/SHO already has a boxing budget and it's not really a problem if they get low ratings. But for UFC.. those PPV's are how they eat. If 5 people buy them, they're in trouble. So they have to have better marketing by default.
Excited for Sonnen/Silva II, they've done a great job on the advertising making it sound epic.. which it's actually gonna be
HBO/SHO already has a boxing budget and it's not really a problem if they get low ratings. But for UFC.. those PPV's are how they eat. If 5 people buy them, they're in trouble. So they have to have better marketing by default.
Excited for Sonnen/Silva II, they've done a great job on the advertising making it sound epic.. which it's actually gonna be
MegaTronBomb!
Power is in my hair nikka
Has the top UFC fighter ever seen the money for a fight that Mayweather has?
Majestic Pape
The-Coli = W SOHH = L
Not exactly. It's like NBA & basketball are synonymous.
When people think of MMA, they think of the UFC.
To answer the OPs question...MMA won't surpass Boxing until the fighters are able to become their own brand. In the case of the UFC, Dana controls most everything. If the fighters unionize though
Majestic Pape
The-Coli = W SOHH = L
When people think of MMA, they think of the UFC.
To answer the OPs question...MMA won't surpass Boxing until the fighters are able to become their own brand. In the case of the UFC, Dana controls most everything. If the fighters unionize though
Wrestling and WWE is probably a better comparison.
Pedro Negro
Reefer & Sneakers
Bows Jones
Pro
So MMA isn't a sport though? And how the fukk you comparin UFC to WWE? shyts not the same at all.
Matter of fact, why is the MMA thread in the fake wrestling forum anyway? shyt needs to be in here
MMA - Sport
UFC -League
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this thread amuses me 