Google, Amazon, Meta and Microsoft Weave a Fiber-Optic Web of Power
The internet can seem intangible, a post-physical environment where things like viral posts, virtual goods and metaverse concerts just sort of happen. But creating that illusion requires a truly gargantuan -- and quickly-growing -- web of physical connections. Fiber-optic cable, which carries 95% of the world's international internet traffic, links up pretty much all of the world's data centers, those vast server warehouses where the computing happens that transforms all those 1s and 0s into our experience of the internet. Where those fiber-optic connections link up countries across the oceans, they consist almost entirely of cables running underwater -- some 1.3 million kilometers (or more than 800,000 miles) of bundled glass threads that make up the actual, physical international internet. And until recently, the overwhelming majority of the undersea fiber-optic cable being installed was controlled and used by telecommunications companies and governments. Today, that's no longer the case.
In less than a decade, four tech giants -- Microsoft, Google parent Alphabet, Meta (formerly Facebook ) and Amazon -- have become by far the dominant users of undersea-cable capacity. Before 2012, the share of the world's undersea fiber-optic capacity being used by those companies was less than 10%. Today, that figure is about 66%. And these four are just getting started, say analysts, submarine cable engineers and the companies themselves. In the next three years, they are on track to become primary financiers and owners of the web of undersea internet cables connecting the richest and most bandwidth-hungry countries on the shores of both the Atlantic and the Pacific, according to subsea cable analysis firm TeleGeography. By 2024, the four are projected to collectively have an ownership stake in more than 30 long-distance undersea cables, each up to thousands of miles long, connecting every continent on the globe save Antarctica. In 2010, these companies had an ownership stake in only one such cable -- the Unity cable partly owned by Google, connecting Japan and the U.S.
The internet can seem intangible, a post-physical environment where things like viral posts, virtual goods and metaverse concerts just sort of happen. But creating that illusion requires a truly gargantuan -- and quickly-growing -- web of physical connections. Fiber-optic cable, which carries 95% of the world's international internet traffic, links up pretty much all of the world's data centers, those vast server warehouses where the computing happens that transforms all those 1s and 0s into our experience of the internet. Where those fiber-optic connections link up countries across the oceans, they consist almost entirely of cables running underwater -- some 1.3 million kilometers (or more than 800,000 miles) of bundled glass threads that make up the actual, physical international internet. And until recently, the overwhelming majority of the undersea fiber-optic cable being installed was controlled and used by telecommunications companies and governments. Today, that's no longer the case.
In less than a decade, four tech giants -- Microsoft, Google parent Alphabet, Meta (formerly Facebook ) and Amazon -- have become by far the dominant users of undersea-cable capacity. Before 2012, the share of the world's undersea fiber-optic capacity being used by those companies was less than 10%. Today, that figure is about 66%. And these four are just getting started, say analysts, submarine cable engineers and the companies themselves. In the next three years, they are on track to become primary financiers and owners of the web of undersea internet cables connecting the richest and most bandwidth-hungry countries on the shores of both the Atlantic and the Pacific, according to subsea cable analysis firm TeleGeography. By 2024, the four are projected to collectively have an ownership stake in more than 30 long-distance undersea cables, each up to thousands of miles long, connecting every continent on the globe save Antarctica. In 2010, these companies had an ownership stake in only one such cable -- the Unity cable partly owned by Google, connecting Japan and the U.S.
