[GamesIndustry.biz] EA raising price of EA Play subscription (from $29.99 to $39.99, Pro from $99.99 to $119.99)

[Gizmo_Duck]

Electronic Arts is increasing the price for its EA Play subscription service, GamesIndustry.biz understands.

The standard EA Play tier will increase from $4.99 / £3.99 per month to $5.99 / £5.99, with the annual fee rising from $29.99 / £19.99 to $39.99 / £34.99.

Meanwhile, the EA Play Pro subscription — which gives users extra in-game rewards and perks, as well as access to all of the publisher's latest games as soon as they launch — is increasing from $14.99 / £14.99 to $16.99 / £16.99, with the annual membership up to $119.99 / £99.99 from $99.99 / £89.99.

An email detailing the changes is being issued to subscribers today, explaining that the new prices will come into effect as of May 10, 2024.

GamesIndustry.biz understands these changes are being made to reflect changes in currency value and to bring fees in line with market value.

EA raising price of EA Play subscription

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[MeachTheMonster]

Gamepass

 

[Bubba T]

Passing costs onto consumers is the real pastime

 

[ORDER_66]

EA subscription service,?!?

 

[Rekkapryde]

Passing costs onto consumers is the real pastime

Gotta keep dem margins up

 

[Diondon]

Subcription services are the future, brehs

 

[Tunez]

Last EA game I played was NBA Live 19 demo