Our pal Sam Farmer of the Los Angeles Times has written an article that looks at the various challenges the NFL is facing. One of the biggest arises from persuading fans to choose to attend games over watching them at home.
Late in the item comes an intriguing prediction about the configuration of future NFL stadiums, courtesy of NFL executive V.P. of business operations Eric Grubman.
What if a new stadium we built wasnt 70,000, but it was 40,000 seats with 20,000 standing room? Grubman said. But the standing room was in a bar-type environment with three sides of screens, and one side where you see the field. Completely connected. And in those three sides of screens, you not only got every piece of NFL content, including replays, Red Zone [Channel], and analysis, but you got every other piece of news and sports content that you would like to have if you were at home.
Now you have the game, the bar and social setting, and you have the content. Whats that ticket worth? Whats that environment feel like to a young person? Where do you want to be? Do you want to be in that seat, or do you want to be in that pavilion?
Plenty of people would choose to be in the pavilion, if the price is right. (And if the beer isnt priced quite so high.)