Fox Is Throwing Same Day Ratings In The Bushes

[Jello Biafra]

FOX is quitting same-day ratings

FOX announced Friday that it will no longer use or “acknowledge” same-day ratings for its programming, either internally or to the press. The network says it wants to “change the conversation” around ratings and will only issue ratings reports involving Live +3, Live +7 and multi-platform numbers, except for live events.

“The Live + Same Day rating does not reflect the way people are watching our series,” FOX chairmen and CEOs Dana Walden and Gary Newman write in a memo. “It leaves out the vast majority of fans who choose to watch on DVRs, and virtually ignores those who stream our shows or watch on demand. And those viewers matter: Within a 7-day period, more than one-third of the broadcast 18-49 audience watches after the same-day window.”

Newman and Walden also note that FOX sells about half its ad inventory based on C7 ratings — viewing of commercials within seven days of air, and that they also get revenue from digital viewing on digital platforms Hulu and FOX Now.

FOX is quitting same-day ratings; TV by the Numbers is not

This is huge and if other networks follow Fox's lead then it will change the TV landscape.
Also means that a show like Scream Queens is likely to get a second season from Fox because it is mediocre in same day ratings but does really well with DVR and streaming viewers.

 

[satam55]

 

[Cabbage Patch]

Too long coming. Too late for Sarah Connor. A lot of shows could have been saved...

 

[Real]

Welcome to the 21st century

 

[mr x]

Makes sense. They're usually last in ratings(excluding cw)

Let's see how this plays out

 

[SteelCitySoldier]

Wish they would have done this last year, could have saved Gang Related

 

[AquaCityBoy]

Minority Report is still getting canceled tho.

 

[Kid Dynamite]

Sliders

 

[wire28]

aka we gettin our asses whooped in live ratings when people actually make something their first choice to watch, so we aint tryna talk about that no more

 

[Numero Deux]

Obligatory Firefly mention

 

[Jello Biafra]

aka we gettin our asses whooped in live ratings when people actually make something their first choice to watch, so we aint tryna talk about that no more

Yeah, I know that Fox is doing this because same day ratings for most of their line-up are horrendous but I still think it is a move in the right direction.

 

[wire28]

Yeah, I know that Fox is doing this because same day ratings for most of their line-up are horrendous but I still think it is a move in the right direction.

yeah its basically gonna be like streaming sales, the whole game is changing

but that rude awakening when the other networks change too and fox sees that viewers are finding multiple avenues to not watch minority report

 

[AquaCityBoy]

aka we gettin our asses whooped in live ratings when people actually make something their first choice to watch, so we aint tryna talk about that no more

They still got Empire.

 

[Dominic Brehetto]

I havent watched anything live in years.


The idea of moving my life around to watch a show live is when i can just watch it at my convenience whenever i want.

 

[R.O. Double]

I don't even like to watch shows on Fox becuz I know once I get into them, it'll get cancelled.

Fox never fails to disappoint.