Fandango buys Rotten Tomatoes & Flixster

JordanWearinThe45

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Fandango is growing its cinematic empire by acquiring the movie review aggregator Rotten Tomatoes and its parent company Flixster, Deadline reports. As part of the deal, Flixster owner Warner Bros. will take a minority stake in Fandango. The news comes after Fandango also snapped up the streaming video service M-Go back in January, a move that made it clear it wanted do more than offer showtimes and online ticketing. Now, it's going to be an even more formidable opponent against the likes of Moviefone (which is owned by AOL).

Fandango says it'll integrate its ticketing capabilities into Flixster's app over the next few months, and you can expect Rotten Tomatoes scores to pop up in Fandango's app eventually. In particular, it'll be interesting to see how Fandango ends up handling movies with very low scores, which could push audiences away. There was a similar conflict with Flixster's Rotten Tomatoes integration, but that app relied on MovieTickets.com to complete ticket sales -- Fandango, on the other hand, will own the entire pipeline.

Flixster's existing streaming service won't be part of the deal, instead it'll eventually shut down and its users will be pushed towards Fandango's streaming offering. It's hard to tell how successful Flixster was when it came to streaming -- many consumers ended up using it just to redeem Ultraviolet digital copies of films. Still, an influx of new users will only be a good thing for Fandango. By buying M-Go, it's also trying to push the concept of "super tickets," which combine theatrical and streaming offerings.

Fandango snaps up Rotten Tomatoes and Flixster

:leon:
 

satam55

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Soooooo. What's gonna happen to my uv. Movies?
They're still in your UV collection regardless to what happens to Flixster Video. So you cam watch them on other UV apps like Vudu.




From the Deadline article on Flixster Video:
Flixster Video, the home entertainment and digital video redemption service, is not included in the transaction but is expected to transition its users to Fandango’s new VOD service later this year, and will sunset thereafter.
:
 

TheGodling

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:smh: No way is this good, expect inflated 10/10 IGN-like reviews.

7/10 - too many blacks :mjpls:

You do know Rotten Tomatoes collects reviews, it doesn't write them.

But WB has a stake in Fandango, huh? I wonder if that means reviews will be selected more carefully for certain movies? :sas2:
 

satam55

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"
Fandango Buys Rotten Tomatoes But Will Probably Ruin It

Matt Novak 2/17/16 6:00pm


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You may have heard that online movie ticket seller Fandango just purchased Rotten Tomatoes and Flixster. But you may not have heard the bad news: Fandango will probably ruin Rotten Tomatoes.

The number-crunching nerds over at FiveThirtyEight compared the movie ratings on Fandango and Rotten Tomatoes a few months ago. And since Fandango has a financial incentive to get butts into movie theater seats (they’re owned by NBCUniversal, by the way) its movie reviews are some of the most favorable on the web.

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“Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs,” Fandango President Paul Yanover said in a statement.


Note the emphasis on “driving more theatrical ticketing.” Translation: Sell more movie tickets. Probable translation of the translation: Give movies better ratings since Rotten Tomatoes can cause a movie to tank at the box office.

There are a lot of “ifs” at this point. There’s no word on how or even whether the two sites will merge, but one has to believe that whatever happens, Fandango wants to keep people buying more movie tickets and will be forced to bump up ratings on Rotten Dango (or whatever they call it) at least a little.

Movie reviews tend to look for balance and can be taken out of context at the very least. Just look at the ridiculous things that movie marketers will do to turn a shytty review into a positive one.



It’s basically impossible for any movie on Fandango to currently get less than three stars. As Walt Hickey at FiveThirtyEight explains, “So for all intents and purposes, Fandango is using a 3 to 5 star scale. And that’s not the only thing wrong with its ratings.”

Head over to FiveThirtyEight for the full analysis, including the phrase, “Maybe we really do live in a society that rates ‘Mortdecai’ as a 3.5-star film?”

Hickey assures us that we don’t. But with the sale of Rotten Tomatoes we might soon gaze into that horrifying alternate reality.

RIP Rotten Tomatoes.


:Link: http://gizmodo.com/fandango-will-probably-ruin-rotten-tomatoes-1759743925
"
 

CM_Burns

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You do know Rotten Tomatoes collects reviews, it doesn't write them.

But WB has a stake in Fandango, huh? I wonder if that means reviews will be selected more carefully for certain movies? :sas2:

Sometimes somebody like Ebert or big Armond Whites reviews are given the same weight as some uncredentialed goofball giving a rave review for a website no one's ever heard of. It's already rigged.
 

Jello Biafra

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They will probably cap the amount of bad reviews a movie gets just to have the cumulative rating look higher than it really is.
 

FlyRy

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I don't see the reviews being any more skewed than they already are. I see you marvel :sas2:
 

FlyRy

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naw i find rotten tomatoes to be way more generous with the scores compared to metacritic.
That's because Metacritic is actually weightd and only top critics(iirc). Rotten Tomatoes is more of a pass / fail.
 
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