Earlier today, Facebook announced it was rebranding itself as Meta. When CEO Mark Zuckerberg first shared the news during the company's Connect event, it wasn't clear how broadly it planned to adopt the name across its product portfolio. But now we have a much better idea thanks to a Facebook post from incoming CTO Andrew "Boz" Bosworth. For one, Meta is retiring the Oculus brand.
Beginning in early 2022, the Oculus Quest will instead be known as the Meta Quest. Similarly, the Oculus App will be called Meta Quest App moving forward. According to Bosworth, the intention is "to make clear" to consumers Quest is a Meta product. "We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make," Bosworth said. "While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today. "
