The film is notable for the attention it received from the media since its debut at Sundance, particularly because Moore had shot the majority of the film on location at both Walt Disney World and
Disneyland without permission from
The Walt Disney Company, owner and operator of both parks. Due to Disney's reputation for being fiercely protective of its
intellectual property, the cast and crew used
guerrilla filmmaking techniques to avoid attracting attention, such as keeping their scripts on their
iPhones and shooting on handheld video cameras similar to those used by park visitors.
[1] After
principal photography was complete, Moore was so determined to keep the project a secret from Disney that he edited it in South Korea
