EA Sports partners with Nike to put NFTs in upcoming titles

[Gizmo_Duck]

Electronic Arts is taking its first step into blockchain gaming, as the company announced a partnership with Nike Virtual Studios that will see "virtual creations" (NFTs) from the shoe maker's .Swoosh blockchain business featured in EA Sports games.

"In future EA Sports titles, EA Sports and Nike plan to make select .Swoosh virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style," the company said.

EA Sports and racing SVP of brand Andrea Hopelain touted the partnerships, saying, "Working with .Swoosh, we'll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sport."

Nike's .Swoosh remains in a closed beta since its launch last November.

EA Sports partners with Nike to put NFTs in upcoming titles

Electronic Arts is taking its first step into blockchain gaming, as the company announced a partnership with Nike Virtu…

www.gamesindustry.biz

 

[Tony D'Amato]

God this era is just filled with greed and zero innovation

 

[ALonelyDad]

2KSports looking at this idea waiting to copy it

 

[Paper Boi]

lol they're still trying this shyt.

someone get chatgpt to tell them how stupid they look

 

[Thavoiceofthevoiceless]

lol they're still trying this shyt.

someone get chatgpt to tell them how stupid they look

That .Swoosh AF1 drop they did a few days ago flopped badly, yet they're still trying to make the NFT thing happen

 

[SolesKing305]

Could be dope if they execute right

 

[SolesKing305]

That .Swoosh AF1 drop they did a few days ago flopped badly, yet they're still trying to make the NFT thing happen

I got 4 of em, im wishing for the best

 

[Crayola Coyote]

Give us NCAA FOOTBALL FOR PS5 What taking them so long

 

[Tony D'Amato]

Could be dope if they execute right

Really, how exactly could this be dope? Example please? Selling a fake product

 

[Fatboi1]

Gonna be paying $800 in Matic for a digital sneaker

 

[Thavoiceofthevoiceless]

I got 4 of em, im wishing for the best

I bought one for the hell of it myself. I don’t think they were selling like that though as they kept pushing back the sale end date and constantly sending emails and notifications about it.

 

[BaggerofTea]

are nfts still legal?

 

[Rekkapryde]

 

[Scottie Drippin]

Anyone did any reading into Leslie Benz's game? This sort of thing is the future of gaming.

Making in-game purchases of real life items. This nft thing is just the half-step to designing a shoe or something for your team/player in game, and then being able to order it straight from the game as a Nike ID or something.

Benz' game is based all around this. This has been the pitch to investors. Direct, real life shopping within the game world. I'm sure GTA6 will have a variety of it as well.

AAA videogames as the lead-in to VR shopping platforms.

 

[SolesKing305]

Really, how exactly could this be dope? Example please? Selling a fake product

Being able to have ownership over a digital product you received in a game. Instead of just letting them go to waste when a new season comes out. People spend real money for digital items in the game just to have them stuck in the game