Drake exists in a world where success is simply an equation of monetary investment equals results. This is why he thought he had an automatic W against Kendrick. This is how he drowned out Common and Meek and how he escaped too much fallout from Pusha T's disses.
While this does apply in many situations, what it doesn't equate for is when two opposing forces each have high levels of financial backing.
The idea that Drake doesn't have industry backing is absolutely laughable. He's not an indie artist. He has been an industry darling just as much as Kendrick. They both have alot of powerful people in their corner.
And this is the part Drake doesn't get, when facing an opponent with a somewhat comparable standing in the industry, the battle can swing either way, depending on the actual disses. People have ears. People heard the disses and people decided who won.
Drake doesn't get that. So he thinks it was a conspiracy to get him out the paint. He thinks it must have been UMG who made Kendrick win. He doesn't understand that people favored Kendricks songs and that Kendrick has real love within the culture.
We have also been waiting on Drake to get chopped down by Kendrick for about a decade
Only bail i can shoot Drake is that maybe some people in the business are giving him these ideas. But trainers and family make excuses for when a boxer gets knocked out unexpectedly too.
Does UMG have motive to sabatogue Drake? Sure I guess. But the reaction from fans isnt manufactured. Kendrick had the underdog halo going in. Plus had the shock n awe effect like what we got with Ether. Hadnt really seen that side of Nas before.