Busby
Real name no gimmicks..
And that’s the most part of all this. The fact he didn’t take Kendrick serious at all even after everything he accomplished is wild.Drake exists in a world where success is simply an equation of monetary investment equals results. This is why he thought he had an automatic W against Kendrick. This is how he drowned out Common and Meek and how he escaped too much fallout from Pusha T's disses.
While this does apply in many situations, what it doesn't equate for is when two opposing forces each have high levels of financial backing.
The idea that Drake doesn't have industry backing is absolutely laughable. He's not an indie artist. He has been an industry darling just as much as Kendrick. They both have alot of powerful people in their
And this is the part Drake doesn't get, when facing an opponent with a somewhat comparable standing in the industry, the battle can swing either way, depending on the actual disses. People have ears. People heard the disses and people decided who won.
Drake doesn't get that. So he thinks it was a conspiracy to get him out the paint. He thinks it must have been UMG who made Kendrick win. He doesn't understand that people favored Kendricks songs and that Kendrick has real love within the culture.
I said this before, but after “6:16 in LA” dropped and it was revealed that Jack Antonoff co produced it and Jack Dorsey tweeted out his support of Kendrick I knew Drake was in trouble. That let me know top executives got Kendrick’s back.
Drake should have fall back as soon as he saw that and re-strategized. But he had too many yes men around him and his ego was already on another level.
That’s why he is shell shocked right now. He probably thought “Not Like Us” was gonna fade away after a few months. But it didn’t…it just got stronger. And for whatever reason he can’t grasp the fact that he doesn’t got the juice like that no more.