Kendrick is about 8 months younger than Drake at 38, so they’re the same age and theres no way UMG is investing long term in a 40 year old rapper. Let’s be honest.That's what Kendrick wants to do, "Reframe the battle". I think he's just fine with how it's going. Drake stans looking for a lifeline for the boy. Jesus.
Drake could be like, look you dont gotta fukk with me or be around me but you can get paid and steel yourself against the inevitability that they snake you too.
Again, this would have to be the mega move that even Kanye proposed 4 years ago between Kanye, Cole, Drake, and Kendrick etc.