Smh people can’t see the forest from the trees. It’s pretty simple. No artist gets to just put their songs on DSPs without approval. Which is why the question should have been on May 4th who from the label gave the green light to put out NLU. It’s not simply about it being a rap battle. Despite these guys being artist, they are a brand, they are a business. The fallout from damaging Drake’s brand has had the intended ripple effect as seen. Someone at the label or DSP had to have known what Kendrick was going to say on NLU and gave the approval. No matter what anyone says Drake is a money maker for multiple groups, so to allow a song that called him a pedo to be blasted around the whole world is telling. We all know FM a 7 minute song was not going to go viral and be played on the radio. NLU was made to be a hit and pushed as such despite the implications in the song. This never was just a rap battle. I can’t understand why people can’t wrap their head around this. I can’t even understand how most people don’t even realize how the masses have been galvanized to hate ‘Drake’ as an artist not the person, in 8 months. These blogs and podcasters all repeating the same talking points which get picked up and repeated by tik tokers. No one questions the bizarreness of all of this.
Literally everyone knew where Kendrick was going to take it, because he told us prior to NLU already lol. Actually Drake told us first now that I think about lmao.
Why did he take it there? Based on the way he was moving. His actions. You don't need to "galvanize hate" on Drake when people haven't respected how he moved for a while.
Constantly bringing up wives in rap battles.
Talking to younger girls. I honestly don't even think he's a pedo, but it's obvious even Drake heard about the public perception of him and young girls. That's why he brought it up first. He could have and should have done more to distance himself from that prior to the rap beef.
Now that's public perception.
Behind the scenes, I think he viewed himself as a pop star and a commodity to the label that is so valuable, no other artist should be allowed to disrespect him the way that Kendrick did.
I don't like that you think you can say whatever you want on a record, but your rival has to abide by rules that don't defame your character.
He thought that he could step to UMG and somehow get the label to remove the song, but once he got the word that they aren't going to, and they're going to promote it just like they would any other song for any other artist he was heated.
I feel like the blowback from the public finding out Drake successfully stopped 1 of Kendrick's disses from coming out would have been much worse for him.
This reminds me of when 50 used to say he had the power to push people's album back.
Now imagine 50 tryna pull that card at the same time he was having his falling out with Jimmy Iovine. I doubt he'd have the clout to make it happen.
Drake tried to use his success to do the same and it didn't work. It work on Push(even though he lost) worked on Meek, but not this time.
You also mentioned "FM wasn't going to be played on the radio while NLU was made to be played on the radio".
How each artist decided to approach this beef was completely up to them and the way Kendrick did, was just better.
I think FM could have been chopped up and played on the radio, but Kendrick took all the wind out that record with MTG.