get these nets
Veteran
Former Card Donovan Mitchell gives back to alma mater with exclusive adidas ‘Shoe for Change’
Dec. 18, 2020
Former Cardinal Donovan Mitchell has teamed up with adidas and his alma mater, the University of Louisville, to support current and future Black students at the school. Through his passion for education, all proceeds from the sales of the exclusive D.O.N. Issue #2 x Louisville sneaker, up to $200,000, will go toward funding several academic initiatives and scholarships.
The proceeds from the adidas.com sales of what is being coined as “A Shoe for Change” aim to bring positive and lasting transformation to the Louisville community. Mitchell and adidas worked closely with the UofL Office of Diversity and Equity to determine which scholarships and academic initiatives to fund to best serve its diverse student population. These initiatives include the Woodford R. Porter Scholarship Program, the Muhammad Ali Scholar Program, the Health and Social Justice Scholars Program and an expanded emergency fund to help increase retention rates of the impacted students, allowing them to focus on their studies and work toward graduation.
“With my mom being a teacher and based on the values she taught me from a young age, I have always understood the importance of education, which is why adidas and I worked with my alma mater, the University of Louisville, to ensure proceeds from the Louisville colorway of D.O.N. Issue #2 would fund scholarships to support Black students,” Mitchell said. “I am passionate about giving back, so having the opportunity to support the Louisville community, a place that helped shape me, is really special and it’s great my friend and champion for equality, Angel McCoughtry, is supporting these efforts as well.
The sneaker’s name, D.O.N., remains a testament to Mitchell’s Determination Over Negativity, aiming to be a vehicle for positive disruption on the court and in communities. The D.O.N. Issue #2 x Louisville portrays the familiar UofL colors and its iconic mascot, Louie the Cardinal, featured inside the rubber outsole dunking. The shoe’s lace overlay includes the Cardinals’ rallying cry, “Louisville First, Cards Forever,” and the heel features “THE VILLE” as a tribute to the city’s long-standing nickname