DJ SNS talks about leaking Illmatic and making it his mixtape before it was released, MC Serch responds

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MC Serch responded in the comments:

This is not something to applaud. While I love S&S this was a huge problem. People at Sony lost they jobs for that leak. For me as the Executive Producer, The main issue was we had to rush the release because of this and Nas would have sold way more if we had more than 8 weeks to set up the album. It is one thing that S lay low about this. But to show pride while you took food from people’s plate to be “Platinum” in the hood is not cool. none of this is cool.

We did 165,000 fist week which was great but we all know that Nas ain’t hurting but this shyt ain’t even close to cool. Just saying.
 

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What went wrong with Nas' career after the bootlegging exactly? I'm not sure what you're trying to say.
There was talks, at the time, that Nas went commercial with It Was Written, popular samples, RnB hooks, more money and material focused rhymes etc. So, some people believed if Illmatic sold more without the bootlegging that he wouldn't have switched up Nasty for Esco.
 

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What went wrong with Nas' career after the bootlegging exactly? I'm not sure what you're trying to say.

it's been said multiple times that the commercial failure of that album pushed nas towards a more mainstream, glossier sound. which ultimately led to him dumbing down his approach completely halfway through his career, and the "nas fell off" chants.

if the album isn't bootlegged and sells better as a result, we might not get it was written. but we might also not have gotten nastradamus and some of his more blatantly commercial records.
 

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There was talks, at the time, that Nas went commercial with It Was Written, popular samples, RnB hooks, more money and material focused rhymes etc. So, some people believed if Illmatic sold more without the bootlegging that he wouldn't have switched up Nasty for Esco.
Nas was Esco in 1995. On The Infamous, on Fast Life, on Mo Money Mo Murda, on OBFCL, etc etc. All before IWW dropped. IWW wasn't really a glossy album. But IWW was gonna be different cause he was STILL gonna have Marley Marl do it. U know who fukked that up? Marley Marl by releasing songs they were working on and having other nikkas rap on them. The Source snubbing him at the Source Awards. Bottom line. "The culture" did Nas dirty and then complained when he manuevered and still was able to be successful.
 
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it's been said multiple times that the commercial failure of that album pushed nas towards a more mainstream, glossier sound. which ultimately led to him dumbing down his approach completely halfway through his career, and the "nas fell off" chants.

if the album isn't bootlegged and sells better as a result, we might not get it was written. but we might also not have gotten nastradamus and some of his more blatantly commercial records.


The funny thing is Nas didn’t even dumb down his actual lyrical content OR his flow on It Was Written. IWW has some of the best writing ever seen in Hip Hop and really proves that Nas is an expert song writer when he wants to be. The Message, Watch Them nikkas, Take It In Blood, even Nas Is Coming are expertly written. The bar work across that album is amazing.
 

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The funny thing is Nas didn’t even dumb down his actual lyrical content OR his flow on It Was Written. IWW has some of the best writing ever seen in Hip Hop and really proves that Nas is an expert song writer when he wants to be. The Message, Watch Them nikkas, Take It In Blood, even Nas Is Coming are expertly written. The bar work across that album is amazing.

IWW >>>>>> Illmatic :hubie:
 
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