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Coca-Cola, Delta apologize for 'creepy' napkins encouraging fliers to give their phone numbers to their 'plane crush'
Hope Schreiber
Writer
Yahoo LifestyleFebruary 6, 2019
Coca-Cola and Delta have apologized for the messages printed on napkins on some flights. (Photo: Twitter)
Coca-Cola and Delta Airlines decided to hand out napkins encouraging passengers to give out their phone numbers to fellow fliers after the complimentary drinks were served. Both Coca-Cola and Delta are now apologizing for this marketing mistake."
“Be a little old school. Write down your number and give it to your plane crush. You never know…” one napkin read.“Be a little old school. Write down your number and give it to your plane crush. You never know…” one napkin read.
“Because you’re on a plane full of interesting people and hey … you never know,” another read, leaving space to write down a name and number." Because you’re on a plane full of interesting people and hey … you never know,” another read, leaving space to write down a name and number.
The napkins, a collaboration between Delta and Diet Coke on U.S. flights, did not end in romance, because most social media users found them to be “creepy.”
View image on Twitter
Both the Coca-Cola company and Delta have released statements about the napkins.
Coca-Cola Co. told the Atlanta Business Chronicle: “We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs.”
We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”" Delta’s statement read: “We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”
Coca-Cola, Delta apologize for 'creepy' napkins encouraging fliers to give their phone numbers to their 'plane crush'
Hope Schreiber
Writer
Yahoo LifestyleFebruary 6, 2019
Coca-Cola and Delta have apologized for the messages printed on napkins on some flights. (Photo: Twitter)
Coca-Cola and Delta Airlines decided to hand out napkins encouraging passengers to give out their phone numbers to fellow fliers after the complimentary drinks were served. Both Coca-Cola and Delta are now apologizing for this marketing mistake."
“Be a little old school. Write down your number and give it to your plane crush. You never know…” one napkin read.“Be a little old school. Write down your number and give it to your plane crush. You never know…” one napkin read.
“Because you’re on a plane full of interesting people and hey … you never know,” another read, leaving space to write down a name and number." Because you’re on a plane full of interesting people and hey … you never know,” another read, leaving space to write down a name and number.
The napkins, a collaboration between Delta and Diet Coke on U.S. flights, did not end in romance, because most social media users found them to be “creepy.”
View image on Twitter
Both the Coca-Cola company and Delta have released statements about the napkins.
Coca-Cola Co. told the Atlanta Business Chronicle: “We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs.”
We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”" Delta’s statement read: “We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January.”