I wonder if Keith Lee being a Dusty Rhodes guy has anything to do with it. Dusty said “it’s like you want to bask in your presence when you’re around” which is where the bask thing fame from. Combined with him being unapologetic about being a big hoss like Dusty
Vince gets real weird about things that had his magic sprinkled on them. Which is why he always adds sprinkles to characters that don’t need sprinkles.
Keith Lee is a dude that meets the airport test