CNN: Sony hasn’t been this hot since it made the Walkman

Gizmo_Duck

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Sony's portable audio players 'Walkman' are displayed at the Ginza Sony Park for an exhibition to celebrate Walkman's 40th anniversary.


The last time Sony was worth this much on the stock market, Bill Clinton was president and the PlayStation 2 was about to debut on American store shelves.

It’s been a rough past two and a half decades for Sony, the 78-year-old company that invented the Walkman and the PlayStation and had long been an icon of consumer electronics. It largely missed the boat on the mobile phone revolution, and while the PlayStation has been profitable, production costs for other electronics have risen while demand has softened.

But as opportunities arise in streaming, Sony is trying to transition from being a legacy consumer electronics company to an original content and entertainment company.


The strategy is working: In the past three years, Sony’s stock (SONY) has started to break out of a decades-long slump. Sony’s stock price in Japan recently closed at the first record high since March 2000, signifying confidence in the company’s ability to evolve its game offerings and steer itself toward entertainment, Damian Thong, a research equity analyst at Macquarie, told CNN.

“If you went back 30 years ago, it was an electronics company, so best known as a seller of hardware,” Thong said. “But today, the company is primarily generating profits off of entertainment, which is games, music and (TV and movies).”

Sony’s stock is up almost 18% in the past month, outpacing entertainment heavyweights like Disney and Netflix, and boosted from investors piling into the Nasdaq, which crossed 20,000 for the first time this week.
 

Gizmo_Duck

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Not once did it mention console hardware sales.

:ohhh:

It’s been a rough past two and a half decades for Sony, the 78-year-old company that invented the Walkman and the PlayStation and had long been an icon of consumer electronics. It largely missed the boat on the mobile phone revolution, and while the PlayStation has been profitable, production costs for other electronics have risen while demand has softened.
Since the 1990s, Sony has been a dominant player in the videogame console business with iterations of the PlayStation. In 2020, the company released the PlayStation 5, which has consistently outsold its main competitors like Microsoft’s Xbox Series X and Nintendo’s Switch, according to data from Ampere Analysis, an analytics firm for the games business

In addition to Sony Interactive Entertainment, which makes the PlayStation, the behemoth
In November, Sony announced a 69% percent jump in net quarterly profit, driven in part by its game segment. The company has had consistently strong quarters this year, driven by profitability in its games.
link is literally at the top of the post
 

The Mad Titan

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Sony stock being up has nothing to do with console sells and everything to do with everything else they are doing with streaming and anime.
 
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