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September 2024 U.S. Video Game Market Highlights from Circana - Projected U.S. total spending on video game hardware, content and accessories fell 6% during Sep 2024 when compared to a year ago. The decline was driven by a 44% drop in hardware spending and a 3% dip in content.
Hardware
September video game hardware spending fell 44% when compared to a year ago, to $251 million. This is the lowest monthly hardware spend total for a September month since 2019 ($242 million). Xbox Series hardware spending dropped 54% year-on-year, with PS5 (-45%) and Switch (-23%) also showing sharp declines. YTD hardware spending is now 30% lower than a year ago, at $2.5 billion.
PlayStation 5 again led the month’s hardware market in unit and dollar sales, with Xbox Series ranking 2nd in dollars and Nintendo Switch #2 in units sold.
Xbox Series X consoles comprised 58% of total Xbox Series units sold in September, and account for the majority of Xbox Series units sold life-to-date (51%).
40% of total PlayStation 5 hardware unit sales in September came from Digital PS5 consoles. Digital consoles now comprise 18% of total life-to-date unit sales of PS5 hardware.
Software
EA Sports FC 25 was September’s best-selling video game in tracked spending, with double-digit percentage growth compared to EA Sports FC 24 during its Sep 2023 launch month. EA Sports FC 25 reached the highest US launch month dollar sales of any soccer game released to date.
Astro Bot ranked as the #2 best-selling game of the month, debuting as the 25th best-seller of 2024 year-to-date.
Accessories
The PlayStation Portal was the best-selling accessory in dollar sales for both September and 2024 year-to-date. 3% of PlayStation 5 owners have purchased a PlayStation Portal to date.
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