You'd be surprised what is happening with an entire segment of hemp cultivation - I can't say that "industry" because innovation and advancements happen in both the hobbyist and professional segments, now on one side of the spectrum you have hemp versions of the actually popular strains that are supposedly the result of a lengthy breeding process that introduces that gene and then slowly breeds more hemp genetics over a few generations until it is at a point where the THC is clocking in within the limits and that generation of breeding they isolate a phenotype that carries the desired traits associated with the original "donor strain" (from the cannabis plant they bred the hemp to)
And then you got products made with THC isolate products that are supposedly sourced from hemp. These are of lab origin and purchased by brands that use them in edibles or smokeable products, vapes, etc