Blatantly attempting to appeal to a demographic that doesn't even care about comics that much.
Have they done this with Peter Parker, Tony stark, Reed Richards, Bruce Banner, Thor or Professor Xavier?
This is a "let's try and sell call of duty in Asia" type beat. That shyt is a waste of time, money, and may hurt your brand. They understand that which is why they aren't doing this with their "big name" heroes but they'll do it with ours. They're trying to play diversity bingo by cramming everything into one so they can hold this up as a fig leaf if anyone else calls them out.
"What do you want? We gave people a super hero who is black, gender fluid, pansexual, has piercings and colored hair and body positive. All bases covered now leave us alone"