Black and Brown Unite: Univision buys TheRoot.com

[OfTheCross]

"I'm excited," Donna Byrd, publisher of TheRoot.com, told Journal-isms by telephone. "Everyone's looking for how we can grow our business, and they're looking to do the same thing." For TheRoot, ownership by Univision means access to Univision's televison, radio, video and digital production facilities.

For Univision, the acdquition represents another step in expanding beyond its Hispanic base. SpokesmanJose Zamora told Journal-isms, "We focus a lot on diversity. Everything is tied to our multicultural aspect. It's how America is now." He pointed to the Fusion network, a Univision partnership with Disney Co. that targets millennials of all races.

" 'This bold new partnership between Univision and The Root underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people,' said Professor Henry Louis Gates Jr., director of the Hutchins Center for African and African American Research at Harvard University and chairman of The Root, who co-founded The Root along with Donald Graham, CEO and chairman of Graham Holdings Company, in January of 2008. . . ."

Univision is not owned by Hispanics and TheRoot is not owned by African Americans. Still, there have been other efforts by media companies to link the two ethnic groups. The former Black Issues in Higher Education became Diverse: Issues in Higher Education in 2005 to better appeal to advertisers, andEdward Lewis, founder of Essence Magazine, went on to become chairman of Latina Magazine.

In 2011, Time Inc. named Essence Communications Inc. President Michelle Ebanks to the additional post of president of People en Español.

 

[afterlife2009]

cant even own our own media.

 

[Red Shield]

Either don't want to build....Or when they do build, they sell it out

 

[OfTheCross]

Don't Oprah and Diddy have their own networks?

As far as the sale goes...business is business.

Doesn't matter who owns the media outlet. As long as what they're portraying is a positive, or at least realistic, image of people

 

[godkiller]

How exactly is this a good thing? While I didn't much like Root, it was better than nothing. Now Mexicans own it and I won't give them any of my clicks. The last time I checked, African Americans suffer for jobs and livelihood whereever Mexicans show up; they're like a plague on African Americans. There's no such as "Black and Brown unity", @gonzo8402 . There never has been and never will be.

 

[loyola llothta]

Univision is not owned by Hispanics and TheRoot is not owned by African Americans. Still, there have been other efforts by media companies to link the two ethnic groups. The former Black Issues in Higher Education became Diverse: Issues in Higher Education in 2005 to better appeal to advertisers, andEdward Lewis, founder of Essence Magazine, went on to become chairman of Latina Magazine.

Don't foget the poster making these threads. RIP to theroot if not already

 

[OfTheCross]

How exactly is this a good thing? While I didn't much like Root, it was better than nothing. Now Mexicans own it and will destroy it. There's no such as "Black and Brown unity", @gonzo8402 . There never has been.

Apparently hispanics don't even own Univision. That's why I said that it doesn't matter who owns the media outlet.

It's more important how we're portrayed

 

[godkiller]

cant even own our own media.

I think a cac originally owned TheRoot.com anyway.

 

[godkiller]

Apparently hispanics don't even own Univision. That's why I said that it doesn't matter who owns the media outlet.

It's more important how we're portrayed

Right, I think cacs ultimately own Univision Communications but Univision itself is a Spanish subsidiary probably run by Hispanics.

 

[afterlife2009]

I think a cac originally owned TheRoot.com anyway.

I think someone posted in the stickied thread about media sources that the root was on that

 

[OfTheCross]

I think a cac originally owned TheRoot.com anyway.

"Professor Henry Louis Gates Jr., director of the Hutchins Center for African and African American Research at Harvard University and chairman of The Root, who co-founded The Root along with Donald Graham"

Right, I think cacs ultimately own Univision Communications but Univision itself is a Spanish subsidiary probably run by Hispanics.

Maybe. But I'd expect the Root to continue to be run by black ppl

 

[Responsible Allen Iverson]

The Root wasn't Black owned anyway so

 

[↓R↑LYB]

Don't foget the poster making these threads. RIP to theroot if not already

The root was never black owned though.

 

[loyola llothta]

The root was never black owned though.

That what I meant with "RIP to theroot if not already"

That Univision was more "shocking"

 

[Primetime21]

Univision..the network that conducted interviews for George Zimmerman, who murdered a black child?