Benzino Breaks Down Why He Turned Down Bob Johnson's $55M Offer to Buy The Source Magazine
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That was peanut's for the source in it's prime.
How? $55 million for a hip hop magazine?
, you might be right, I’m just saying tho, that’s insane. And it was the 90’s, where these astronomical numbers we hear today weren’t existent. Ad Revenue is big, then and now, but $55 million seems like too much actually, imo
Duke_Droese
All Star
I've heard of people with DVD/CD/VHS businesses take the same kind of colossal Ls.
Imagine you had a business and it was printing money. You could sell it, but you think it'll keep going like it is. You spend a shyt load manufacturing new items, next thing you know your product is pretty much obsolete and your distributors are refusing to pay you as it's dead stock to them.
Imagine you had a business and it was printing money. You could sell it, but you think it'll keep going like it is. You spend a shyt load manufacturing new items, next thing you know your product is pretty much obsolete and your distributors are refusing to pay you as it's dead stock to them.
at one point vanity fair would be worth a billi in todays money its in prime.How? $55 million for a hip hop magazine?
Lowball given how The Source was legit, but dude would be straight in the long run.
REdefinition
Superstar
Definitely should've taken the money but hindsight is 20/20. Zino said the source was bringing in 1millin a month at its peak. I think that declined over time and he never thought that great ship had a hole in it that would eventually cause it to sink. He was factoring in the $30M they owed the bank, then taxes, etc and sneering his nose at the few million that would be left over, but that's still life changing money. That sucks.
DontEemTry
Superstar
Now he sleeping topless back to back with other men in single bed hotel rooms with the roaches in the TV 
