This company went from picking unnecessarily complicated names like Chilly McFreeze... to whatever these trash naming conventions are where everyone's names are too short to let any of these people seem like real personalities.
I feel like this has to be some NXT spite... a subtle way Vince needs to keep reminding the NXT brain-trust that they don't know what they're doing and he's the final decider - not just in how he books the call-ups, but his desire to change small, pointless things about them that don't need to be changed. He walks in the kitchen and throws salt in the soup, whether it needs it or not, because he needs them to know he's the head chef. Changing people's names, their presentation, their music, ignoring their previous accomplishments....
Dude. It's like Vince is pulling that 'nowhere else matters but WWE' mentality with his own goddamned developmental territory. It's like he's been going out of his way to marginalize if not outright bury every NXT champion that wasn't Seth - even the Finn thing in retrospect looks shaky. This man cokeboy is big petty.