Beginner’s guide to big data #3: Using business analytics to revolutionise customer experience

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I'm sure none of you really care about this ....but just in case, there is a sample video too.


The expectation of personalisation
Analytics is also about making every customer feel valued on an individual level. Which comes back to customers expecting more from businesses – they expect personalised recommendations and experiences. Think of when you buy something online, and the website recommends products to go with it, or suggests items that other buyers who are like you also bought. That’s exactly the level of tailored service customers have come to expect. Fortunately for you, that cross-selling boosts revenue too.

You need a sophisticated system at the back-end to make sense of all purchasing decisions to automate those recommendations. Which, again, is where the most sophisticated analytics packages come in. You need to pull together as much information as you can on them, from across all those different channels a customer uses, to ensure you are always providing them with relevant offerings that feel very customised.

What now?
All sounds pretty good, doesn’t it? If you want to find out more about how your business too can increase revenue and improve customer experience and retention, you can…

http://www.londonlovesbusiness.com/...evolutionise-customer-experience/6218.article

 

[MostReal]

breh I was just looking for something like this

 

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breh I was just looking for something like this

For what?....... this is what I do, I probably have 0 advise for you.

But I might have some though.....

 

[MostReal]

Well, some of my fellow Alumni were just having a problem with customer service issues at my HBCU & we feel this is a common thing in HBCU's. We need help in this area a lot. So I was looking for ways to improve it and share it with them. I shared the link. If there is anything else you could help it would be greatly appreciated.

 

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I know colleges who use this.... but don't know too much about how they use it. Mostly I know that retail companies like (victoria secret, guess, bed bath, Michael kors, sak5avenue, etc) and banks (nationwide, bankofamerican, all the big ones and small ones) use it.

I will PM you a link, cuz I don't wanna post the one I'm associated with cuz I don't wanna plug shyt or spam shyt or anything like that.... I just want to give an example of ..


reports about campus stores, applicant pools, student body ( current and alum) .. admissions acceptances, demographics, etc.

Overall treads and intelligence on where you should focus, put resources, or improve service.

Ways you can stream line certain shyt - so that nikkas don't fukk things up - cuz they don't even need to be in the process - like mobile apps that have dashboards which allow people to do the things they need to do without dealing with these nikkas.