While speaking with
THR,
Cap 3 directors Joe and Anthony Russo discussed how the
Civil War film came about, expressing their desire to craft a deconstruction of the MCU. Claiming that a majority of the films released so far all share a
“fairly traditional structure,” they wanted to mix it up and offer viewers something different, feeling that’s what the audience craved. Feige ultimately agreed with them, especially after Warner Bros. green lit the greatest gladiator match in the history of the world:
"For our part, when we finished Winter Soldier two years ago and we were thinking about doing the next one, the only thing that seemed interesting to us was to deconstruct the Marvel Universe — because where else can we go at this point? There have been 11 or 12 movies so far, all with a fairly traditional structure. Our pitch to them was: People will tell you they love chocolate ice cream — until you give it to them five days a week. It’s time to give them some rainbow sherbet. Kevin [Feige] is a maverick and he’s very sensitive to how people are responding to his content. He said he thought we might be right. And after they announced Batman v. Superman, he said, ‘you guys are absolutely right.’ We needed to do something challenging with the material or we were going to start to lose the audience."