Apple Argues It's Now a Major Force in the Health-Care World
The company pointed to its breadth of existing services -- from sleep monitoring and fitness classes to atrial-fibrillation detection and cycle tracking -- and promised to build on that foundation. Chief Operating Officer Jeff Williams, who oversees Apple's health endeavors, said in a statement attached to the report that the company will continue to innovate in "science-based technology."
"The health innovations we've pioneered have aimed to help break down barriers between users and their own everyday health data, between health-care providers and patients, and between researchers and study participants," he said. The report serves as a response to Apple critics, who have knocked the company for not doing as much as rivals in health care. Though the Apple Watch dominates the market, the device hasn't always gotten novel health features as quickly as competitors' products. And fellow tech titans such as Amazon.com and Google have made ambitious forays into the medical field -- with mixed results. Apple is arguing that it's a pioneer in health technology and positioned to use it as a growth driver in the years ahead.