I have an idea for cheap, quality business casual/formal attire....any experiences brehs? What is the fashion industry like? Marketing tips? Have you dealt with shady Chinese/Vietnamese manufacturers? Any info is welcomed.
First of all, I always give props to my brothers when they want to do business and build their own things and take control of their destiny
About a fashion line: I'm in the process actually.
First thing's first: the world is changing. The brick & mortar, do it the way everybody did it days are dying.
Online is your best friend, the internet is your best friend, social media is your best friend, analytics is your best friend and DIY is your best friend.
- Why online: no inventory (you can make money selling clothes without you yourself having an inventory)
- Why the internet: the internet allows you freedom that we have never seen before, also in business - you can be anywhere and sell to anybody anywhere, if you know how to put your product in front of them and if you know how to get traffic to your 'place of business', your website - also online you will find freelancers with skills you don't have (yet) who can build things that you yourself can't for a relatively small fee
- Why social media: feedback, social proof, attracting fans of an influencer to your clothes etc. can all help you in your business journey and to create a community of people who love your things
- Why analytics: data tells you everything (or a lot) about your potential customers; visitors to your store (what do they click on most, how long on average do they spend on your shop, what is the most popular item etc.) and this allows you to make important conclusions - you can learn a lot about what is and what is not working like this and kill certain things while increasing other things
- Why DIY: nowadays 1 person can run a successful online shop, as long as they have an online connection and drive
I'm up for sharing way more info, but I'm curious how serious you are and what your plan is, what do you have in mind in more detail?