Looks like AMD got tired of those Salty b*stards at Nvidia running their mouths.... 
AMD on the PS4: We gave it the hardware Nvidia couldn't | News | TechRadar
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AMD on the PS4: We gave it the hardware Nvidia couldn't...
AMD provided the console's CPU design - eight x86-64, low-power Jaguar cores - plus a next-gen Radeon HD graphics card said to have 18 compute units. Beyond putting two individual pieces of silicon into one game box, the company smooshed them together to create a single APU.
"It's not just about an x86 solution, but it's about that Jaguar APU where it's a combination of the graphics and CPU together and being able to create something that's greater than just putting an x86 PC-like architecture together," Robison explained.
Sony, he said, approached AMD based on the company's track record with the Xbox 360, Wii and other consoles, effectively skipping over Nvidia, which provided the chips for the PS3.
"[Sony's] approach - and they've said this publicly over the last couple of days here at GDC - was, 'We looked at some of the ways that we approached hardware in the past, and we wanted to improve.' And they looked at us as being able as being able to provide that."
AMD could provide an integrated solution through its APU that Nvidia couldn't, he continued, by optimizing information flows, generating greater performance, better power and heat efficiency, and by providing tools and dev relationships to provide the PS4 a strong launch.
"We could say, 'Hey look, these guys already know how to develop on a PC architecture.' It's something that's really familiar to them and we showed Sony the tool chains and the work flows that had been developed by all these content developers that would very easily be able to move over."
Critics' corner
In a recent interview with TechRadar, Nvidia's Tony Tamasi sized up the PS4's specs to "a low-end CPU, and a low- to mid-range GPU" when compared to gaming PCs. The console's innards, Tamasi said, are outdated even now, months before the PS4 launches during the 2013 holiday season.
"Well, of course they're going to do that," Robison said with a laugh when told of the comparison. "They're a little bitter."
He didn't neglect to give a more nuanced response.
"For us, really by looking at that APU that we designed, you can't pull out individual components off it and hold it up and say, 'Yeah, this compares to X or Y.'
"It's that integration of the two, and especially with the amount of shared memory [8GB of GDDR5, 176GB/s raw memory bandwidth] that Sony has chosen to put on that machine, then you're going to be able to do so much more moving and sharing that data that you can address by both sides.
"It's more than just a CPU doing all these amazing calculations and a GPU doing calculations. We are now going to be able to move certain tasks between the two."
Devs, he said, will be able to push the console's capabilities beyond a traditional x86 PC architecture, and multithreading - being able to take advantage of all eight cores - is going "to become a huge deal for a lot of the big blockbuster games."
Robison deflected when asked about AMD putting its stamp on Microsoft's next-gen console, the Xbox 720, but he noted that the company had "tremendous success" with the Xbox 360.
"It was a great partnership and we enjoy working with them," he said.
We get the sense that this relationship isn't cooling off anytime soon.
==========================
Salty ass Nvidia.
AMD got contracts with all 3 console makers and trying to brush it off like it's nothing or it's a weak piece of hardware.
We'll get a leak of both pieces of hardware before E3 since production should start soon on them.
AMD on the PS4: We gave it the hardware Nvidia couldn't | News | TechRadar
=================================
AMD on the PS4: We gave it the hardware Nvidia couldn't...
AMD provided the console's CPU design - eight x86-64, low-power Jaguar cores - plus a next-gen Radeon HD graphics card said to have 18 compute units. Beyond putting two individual pieces of silicon into one game box, the company smooshed them together to create a single APU.
"It's not just about an x86 solution, but it's about that Jaguar APU where it's a combination of the graphics and CPU together and being able to create something that's greater than just putting an x86 PC-like architecture together," Robison explained.
Sony, he said, approached AMD based on the company's track record with the Xbox 360, Wii and other consoles, effectively skipping over Nvidia, which provided the chips for the PS3.
"[Sony's] approach - and they've said this publicly over the last couple of days here at GDC - was, 'We looked at some of the ways that we approached hardware in the past, and we wanted to improve.' And they looked at us as being able as being able to provide that."
AMD could provide an integrated solution through its APU that Nvidia couldn't, he continued, by optimizing information flows, generating greater performance, better power and heat efficiency, and by providing tools and dev relationships to provide the PS4 a strong launch.
"We could say, 'Hey look, these guys already know how to develop on a PC architecture.' It's something that's really familiar to them and we showed Sony the tool chains and the work flows that had been developed by all these content developers that would very easily be able to move over."
Critics' corner
In a recent interview with TechRadar, Nvidia's Tony Tamasi sized up the PS4's specs to "a low-end CPU, and a low- to mid-range GPU" when compared to gaming PCs. The console's innards, Tamasi said, are outdated even now, months before the PS4 launches during the 2013 holiday season.
"Well, of course they're going to do that," Robison said with a laugh when told of the comparison. "They're a little bitter."
He didn't neglect to give a more nuanced response.
"For us, really by looking at that APU that we designed, you can't pull out individual components off it and hold it up and say, 'Yeah, this compares to X or Y.'
"It's that integration of the two, and especially with the amount of shared memory [8GB of GDDR5, 176GB/s raw memory bandwidth] that Sony has chosen to put on that machine, then you're going to be able to do so much more moving and sharing that data that you can address by both sides.
"It's more than just a CPU doing all these amazing calculations and a GPU doing calculations. We are now going to be able to move certain tasks between the two."
Devs, he said, will be able to push the console's capabilities beyond a traditional x86 PC architecture, and multithreading - being able to take advantage of all eight cores - is going "to become a huge deal for a lot of the big blockbuster games."
Robison deflected when asked about AMD putting its stamp on Microsoft's next-gen console, the Xbox 720, but he noted that the company had "tremendous success" with the Xbox 360.
"It was a great partnership and we enjoy working with them," he said.
We get the sense that this relationship isn't cooling off anytime soon.
==========================
Salty ass Nvidia.
AMD got contracts with all 3 console makers and trying to brush it off like it's nothing or it's a weak piece of hardware. We'll get a leak of both pieces of hardware before E3 since production should start soon on them.
that laptop size handheld... 
