In a new CNBC report posted on Friday they noted that Apple has designed its own custom chips for iPhones since 2010, kicking off a trend followed by other non-chip giants like Google, Microsoft, Amazon and Tesla. In November, CNBC became the first journalists to film inside an Apple chip lab, where it tests its latest M3 chips that replaced Intel processors in all new Macs.
They also got a rare chance to talk with Apple’s head of silicon, Johny Srouji, and Apple's senior vice president of hardware engineering, John Ternus, about geopolitical risks in Taiwan, slowdowns and what’s next in AI.
Johny Srouji: "We get to design the chips ahead of time, working with our partners from John's team on software and OS to exactly and precisely build chips that are going to be targeted for specific products and only for those products.
They also spoke with Godfrey D'Souza Senior Director, Hardware Validation: "Our goal is to be able to find bugs, manufacturing and design issues. We want to find them so that we can fix them and address them before we ship our chips into our systems."
Johny Srouji: "We get to design the chips ahead of time, working with our partners from John's team on software and OS to exactly and precisely build chips that are going to be targeted for specific products and only for those products.
They also spoke with Godfrey D'Souza Senior Director, Hardware Validation: "Our goal is to be able to find bugs, manufacturing and design issues. We want to find them so that we can fix them and address them before we ship our chips into our systems."
The video below presents a 17 minute overview of Apple's Silicon history in the following Chapters:
- 00:00 - 2:10 Intro
- 2:11 - 6:55 Powering iPhones since 2010
- 6:56 - 12:09 Replacing Intel in Macs
- 12:10 - 14:55 Taiwan, slowdown, other risks
- 14:56 - 17:11 AI and what's next
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