Zapp Brannigan
Captain of the Nimbus
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Learned Marketing » Marketing tips and resources. Never stop learning.10 Crazy Ads from History » Learned Marketing
Are you concerned that your infant isnt part of the in crowd? Better get little Timmy there started on a strict regimen of cola today so he isnt awkward and uncool in those formative teen years. You want your baby to be cool dont you? DONT YOU?! This Coca Cola ad which ran in the 1950′s suggested as much, lauding the health benefits of Coca Cola, and that the beverage promotes active lifestyle and boosts personality. Like many cigarette ads running during this decade the products impact on health, which at the time was not fully understood, seems laughable now. However, as TLCs Honey Boo Boo has proven, nothing is more effective at making your kid popular and famous than caffeinated soda. Also, that baby has the most amazing hair Ive ever seen on an infant.
This ad, which ran in 1952, pitched Van Heusens Oxford shirt line as the premiere upper torso covering of the successful Caucasian business professional in your life. The issue here is obvious, no one in their right mind believes a blond man would be used in 1950′s mass advertising! Right? Yeah 4 smiling leave-it-to-beaver father figures make the smart choice and go with Van Heusen shirts, only the savage complete with nose ring and femur bone through his top-knot chooses otherwise. And even HE has doubts about his choice of boars-tooth necklace. Thanks Van Heusen! Aside from blatant racism, even in 1952, Van Huesen had other ads that failed the eye test for public consumption including a number that set new standards for sexism in advertising. How trustworthy are these guys anyway? One clearly has no understanding of how a pipe works, appearing seconds away from grinding through the stem with his alien-like tooth ridge and the center gentleman appears to have just suffered a serious head injury. All-in-all, Van Heusen missed the mark.
Tipalet ran this print ad during the late 1960′s to early 1970′s. Tipalet, which appears to have sold some sort of cigar/q-tip hybrid, tells its potential customers that all it takes to win over a woman is a blast of cherry scented smoke up her nostrils. As luck would have it, they had just the product to assist in your beekeeper method of womanly wooing. With obvious sexist overtones, as well as a pitch that is downright stupid buy our scented cigars so you can blast people with grape flavored burn-off this Tipalet campaign fails to accomplish much more than set the stage for decades of dirty jokes by anyone who stumbles across it. Also, why did everyone in the 60′s use appear as if they used industrial strength car grease to shellac their body hair to fire-hazard levels? Smoke inhalation induced brain damage? Yeah that has to be it.
Del Monte Ketchups 1953′s ad campaign had a simple message Weve make it so easy to open our ketchup bottles even women, with their weak fingers and stupid not-man brain, can open to access our quality vinegar-tomato puree. This woman, in fact, is so surprised and delight by this fact that she appears on the verge of ketchup induced ecstasy. Truly, Del Monte had engineer the first great steps toward equality of the sexes. First it was ketchup bottles, then who knows maybe someday women will be allowed on the streets like normal folk? Look at that model up there in that ad holding the ketchup bottle, she thinks shes people! Ive heard complaints that too many ads today poke fun at the bumbling guy-dad stereotype but after seeing this ad, fair is fair. Fire away.
Who wouldnt trust Doctor McStrongjaw up there to tell what is healthy and what isnt? Heck, Id trust him to perform open heart surgery solely on the basis that he has a doctory look to him. If he walked onto any medical school campus in the nation hed be awarded an honorary degree on the spot. Which he would add to all the real life medical degrees hes surely earned the old fashioned way pouring over medical journals while chain-smoking a pack of doctors choice Camels. This campaign by Camel, which ran from 1940 to 1949, was in response to nationwide rumblings that perhaps inhaling smoke on a daily basis may not be the best idea when it came to health. Camel attacked the notion directly with a school-yard nuh uh it isnt bad for you! approach. Also, in regards to the survey the campaign is referencing? In an attempt to substantiate the More Doctors claim, R.J. Reynolds paid for surveys to be conducted during medical conventions using two survey methods: Doctors were gifted free packs of Camel cigarettes at tobacco company booths and them upon exiting the exhibit hall, were then immediately asked to indicate their favorite brand or were asked which cigarette they carried in their pocket. (Stanford School of Medicine) Whoops, hindsight is twenty/twenty eh Camel?
Not sure what to say about this Cream of Wheat ad, which appears to be striving for Norman Rockwell undertones. Instead the undertones ring more Cannibal Holocaust or perhaps Soylent Greent. Clearly that kindly Cream of Wheat chef has paid the stork to drop off daily uhh groceries. Oh, also, according to the caption at the base of the ad that bespectacled stork can talk. Thank you Cream of Wheat, for the nightmare fuel.
Hank, we here at Chase and Sanborn Coffee feel that our new ad campaign should reflect the solid familial values our company was founded on. Hard work, early mornings, late nights and some good ole fashion spousal abuse. Nothing sells coffee more effectively than fear of retribution. Hell the terrified pain in that poor womans eyes makes me want to double check my coffee brand and I dont even drink coffee. Another gem from the 1950′s depicts what Chase and Sanborn likely feel is a perfectly reasonable response to any woman who dares prepare stale coffee. Also the ad seems to imply that Chase and Sanborn have a solution to stale coffee (apart from simply choosing their product) today theres a sure and certain way to test for freshness before you buy, however the copy-writer for the ad must have died mid paragraph, because no mention or explanation is made as to specifically WHAT that solution is.
If there is one thing we can all agree on, its that all women are terrible drivers am-I-right bros?! Another ad standing firmly atop the 1950′s ad-mans bread and butter, sexism. How could you Don Draper? Look you made me so upset that I mixed metaphors. This campaign from Volkswagen presents the value-proposition that a Volkswagen produced vehicle is so affordable to maintain and repair that men can feel comfortable allowing their wives bumper-car the vehicle around town like a rodeo clown. Ad fail highlight Women are soft and gentle, but they hit things Hahahaha oh wow just wow. Hopefully for Volkswagen, their prototypical 50′s wife can yank her eyes away from glitzy department store windows long enough to hobo-roll the car home for the man to get it repaired. Otherwise downtown Bigcity USA would be positively littered with wrecked Volkswagen lovebugs.
Hey! Leper-Zombie demon children with an affinity for bow ties need transportation too! In my mind, the freckled (pock-marked) lad/disembodied head leans in from off-camera, already sporting a rigamortus smile Daaaad? Daaaaaaaad? Desoooooto Biiiiiike Yikes, just gave myself the heebie-jeebies. Also, that bike is ugly as sin.
Nothing like an afternoon of cocaine shakes and lincoln-logs with Lucy from down the street. Mother? My uhhh my tooth hurts again.
Learned Marketing » Marketing tips and resources. Never stop learning.10 Crazy Ads from History » Learned Marketing
Are you concerned that your infant isnt part of the in crowd? Better get little Timmy there started on a strict regimen of cola today so he isnt awkward and uncool in those formative teen years. You want your baby to be cool dont you? DONT YOU?! This Coca Cola ad which ran in the 1950′s suggested as much, lauding the health benefits of Coca Cola, and that the beverage promotes active lifestyle and boosts personality. Like many cigarette ads running during this decade the products impact on health, which at the time was not fully understood, seems laughable now. However, as TLCs Honey Boo Boo has proven, nothing is more effective at making your kid popular and famous than caffeinated soda. Also, that baby has the most amazing hair Ive ever seen on an infant.
This ad, which ran in 1952, pitched Van Heusens Oxford shirt line as the premiere upper torso covering of the successful Caucasian business professional in your life. The issue here is obvious, no one in their right mind believes a blond man would be used in 1950′s mass advertising! Right? Yeah 4 smiling leave-it-to-beaver father figures make the smart choice and go with Van Heusen shirts, only the savage complete with nose ring and femur bone through his top-knot chooses otherwise. And even HE has doubts about his choice of boars-tooth necklace. Thanks Van Heusen! Aside from blatant racism, even in 1952, Van Huesen had other ads that failed the eye test for public consumption including a number that set new standards for sexism in advertising. How trustworthy are these guys anyway? One clearly has no understanding of how a pipe works, appearing seconds away from grinding through the stem with his alien-like tooth ridge and the center gentleman appears to have just suffered a serious head injury. All-in-all, Van Heusen missed the mark.
Tipalet ran this print ad during the late 1960′s to early 1970′s. Tipalet, which appears to have sold some sort of cigar/q-tip hybrid, tells its potential customers that all it takes to win over a woman is a blast of cherry scented smoke up her nostrils. As luck would have it, they had just the product to assist in your beekeeper method of womanly wooing. With obvious sexist overtones, as well as a pitch that is downright stupid buy our scented cigars so you can blast people with grape flavored burn-off this Tipalet campaign fails to accomplish much more than set the stage for decades of dirty jokes by anyone who stumbles across it. Also, why did everyone in the 60′s use appear as if they used industrial strength car grease to shellac their body hair to fire-hazard levels? Smoke inhalation induced brain damage? Yeah that has to be it.
Del Monte Ketchups 1953′s ad campaign had a simple message Weve make it so easy to open our ketchup bottles even women, with their weak fingers and stupid not-man brain, can open to access our quality vinegar-tomato puree. This woman, in fact, is so surprised and delight by this fact that she appears on the verge of ketchup induced ecstasy. Truly, Del Monte had engineer the first great steps toward equality of the sexes. First it was ketchup bottles, then who knows maybe someday women will be allowed on the streets like normal folk? Look at that model up there in that ad holding the ketchup bottle, she thinks shes people! Ive heard complaints that too many ads today poke fun at the bumbling guy-dad stereotype but after seeing this ad, fair is fair. Fire away.
Who wouldnt trust Doctor McStrongjaw up there to tell what is healthy and what isnt? Heck, Id trust him to perform open heart surgery solely on the basis that he has a doctory look to him. If he walked onto any medical school campus in the nation hed be awarded an honorary degree on the spot. Which he would add to all the real life medical degrees hes surely earned the old fashioned way pouring over medical journals while chain-smoking a pack of doctors choice Camels. This campaign by Camel, which ran from 1940 to 1949, was in response to nationwide rumblings that perhaps inhaling smoke on a daily basis may not be the best idea when it came to health. Camel attacked the notion directly with a school-yard nuh uh it isnt bad for you! approach. Also, in regards to the survey the campaign is referencing? In an attempt to substantiate the More Doctors claim, R.J. Reynolds paid for surveys to be conducted during medical conventions using two survey methods: Doctors were gifted free packs of Camel cigarettes at tobacco company booths and them upon exiting the exhibit hall, were then immediately asked to indicate their favorite brand or were asked which cigarette they carried in their pocket. (Stanford School of Medicine) Whoops, hindsight is twenty/twenty eh Camel?
Not sure what to say about this Cream of Wheat ad, which appears to be striving for Norman Rockwell undertones. Instead the undertones ring more Cannibal Holocaust or perhaps Soylent Greent. Clearly that kindly Cream of Wheat chef has paid the stork to drop off daily uhh groceries. Oh, also, according to the caption at the base of the ad that bespectacled stork can talk. Thank you Cream of Wheat, for the nightmare fuel.
Hank, we here at Chase and Sanborn Coffee feel that our new ad campaign should reflect the solid familial values our company was founded on. Hard work, early mornings, late nights and some good ole fashion spousal abuse. Nothing sells coffee more effectively than fear of retribution. Hell the terrified pain in that poor womans eyes makes me want to double check my coffee brand and I dont even drink coffee. Another gem from the 1950′s depicts what Chase and Sanborn likely feel is a perfectly reasonable response to any woman who dares prepare stale coffee. Also the ad seems to imply that Chase and Sanborn have a solution to stale coffee (apart from simply choosing their product) today theres a sure and certain way to test for freshness before you buy, however the copy-writer for the ad must have died mid paragraph, because no mention or explanation is made as to specifically WHAT that solution is.
If there is one thing we can all agree on, its that all women are terrible drivers am-I-right bros?! Another ad standing firmly atop the 1950′s ad-mans bread and butter, sexism. How could you Don Draper? Look you made me so upset that I mixed metaphors. This campaign from Volkswagen presents the value-proposition that a Volkswagen produced vehicle is so affordable to maintain and repair that men can feel comfortable allowing their wives bumper-car the vehicle around town like a rodeo clown. Ad fail highlight Women are soft and gentle, but they hit things Hahahaha oh wow just wow. Hopefully for Volkswagen, their prototypical 50′s wife can yank her eyes away from glitzy department store windows long enough to hobo-roll the car home for the man to get it repaired. Otherwise downtown Bigcity USA would be positively littered with wrecked Volkswagen lovebugs.
Hey! Leper-Zombie demon children with an affinity for bow ties need transportation too! In my mind, the freckled (pock-marked) lad/disembodied head leans in from off-camera, already sporting a rigamortus smile Daaaad? Daaaaaaaad? Desoooooto Biiiiiike Yikes, just gave myself the heebie-jeebies. Also, that bike is ugly as sin.
Nothing like an afternoon of cocaine shakes and lincoln-logs with Lucy from down the street. Mother? My uhhh my tooth hurts again.
Remember when it was shown that lurking too many message boards was proven to cause mental retardation? 
