Sony slammed the door in the face of a major shareholder last week when it rejected billionaire investor Daniel Loeb's proposal to spin off part of the company's entertainment business. Loeb, whose Third Point LLC hedge fund owns nearly 7 percent of Sony, had suggested selling between 15 to 20 percent of the music and film divisions in order to raise capital, sharpen the company's focus, and boost its long-suffering stock price. But CEO and president Kazuo Hirai, in an open letter to Loeb, says the company's board unanimously voted against the proposal and called 100 percent ownership of the divisions "fundamental to Sony's success."
FOR CEO HIRAI, THE PROPOSAL IS THE OPPOSITE OF 'ONE SONY'
Hirai and Loeb are expressing very different takes on the same fundamental fact: while Sony is best known as a maker of consumer electronics, for the past few years its music and movie divisions have been the only consistently, meaningfully profitable part of the company besides its financial services arm, which most people outside of Japan have never heard of. Its mobile and TV divisions, by contrast, have been losing money, while the game and camera businesses are barely breaking even. For an American like Loeb, this represents a perfect opportunity to unlock value by spinning out the healthy part of the business. For Hirai, the proposal is the opposite of the "One Sony" plan to unite the company he unveiled after taking the reins
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