maize and blue returns to the swoosh
According to contract details released by the Michigan athletic department, the university's deal with Nike is worth $169 million over 11 years, making it by far the richest of all apparel deals in collegiate athletics.
The contract, which will supply all 31 U‐M athletic programs with uniforms, footwear, apparel and equipment, will pay $76.8 million in cash and $80.2 million in apparel.
Michigan will receive $12 million upfront, followed by $10.1 million-$10.9 million annually in cash and apparel/equipment.
Notre Dame's 10-year contract with Under Armour, which surpassed Michigan's then-record contract with Adidas, is reportedly for $90 million. From Quinn's article, the next-highest contract for a public school is Texas' deal with Nike, which is worth a little over $5.5M/year.
Jim Hackett has no problem saying that Michigan's new apparel deal is the largest in the country, topping any other collegiate apparel contract.
Hackett, speaking with a handful of reporters on campus Tuesday, said Michigan would have netted the country's largest apparel deal from Nike, Under Armour or Adidas, but ultimately opted to return to the swoosh.
According to a Nike spokesperson, Michigan basketball will become the fifth program outfitted by Jordan Brand. The Jordan Brand currently outfits North Carolina, Georgetown, California and Marquette in men's basketball and North Carolina and Georgetown in women's basketball.
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