LYOR COHEN (YOUTUBE) tells the labels 2 stop CHEATING puts an end to LOOPED VIDEOS & MULTIPLE UPLOAD

KENNY DA COOKER

KENNY DA COOKER

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The Rise of Fake Music
If 2017 brought a fresh awareness of how streaming platforms can affect culture, it also saw mounting concern about how those same platforms could potentially be manipulated.

In July, Vulture stoked claims that Spotify was seeding its playlists with “fake artists” and then pocketing the royalties. That was based on a 2016 Music Business Worldwide report about how Spotify pays producers up-front to create certain types of tracks, which the streaming company then owns. A few days later, MBW listed dozens of what it called “fictional” acts whose tracks had garnered more than 500 million streams from Spotify playlists such as Deep Focus, Ambient Chill, and Music for Concentration. Epidemic Sound, a Swedish company that shares an investor with Spotify, represented roughly 50 of these artists.

Spotify isn’t alone. In September, rapper Post Malone released “Rockstar.” But the single’s YouTube video, uploaded by Malone’s label Republic Records, was unusual. Instead of the song itself, there was simply the song’s chorus looped over and over again. In the video description were links to stream the track on other services; comments were disabled.

Asked about this phenomenon, YouTube’s global head of music, the veteran record industry executive Lyor Cohen, tells Pitchfork,

“We’ve stopped that from happening.” A YouTube spokesperson explains in a follow-up statement to Pitchfork: “Loop videos that feature misleading and inaccurate metadata violate YouTube policies and we are actively working to have them removed. Further, any upload of a song intended to mislead a user (preview, truncated, looped) posted on YouTube to look like the original song will not contribute to any charts.”

Indeed, both the “Rockstar” looped clip and a similar video for Migos’ “MotorSport” have been removed from YouTube. Whether more crafty chart workarounds will emerge will be an issue to watch.
 
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KENNY DA COOKER

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Deltron said:
he was prob one of the motherfukkers starting that shyt when he was on the other side.
Click to expand...

he definitly was :umad:

him and his team did it during the universal def jam days...


A former music executive is accusing a unit of Universal Music Group and a promotion company of distorting the pop charts by persuading independent retailers to falsify album sales.

Veteran sales executive Theressa Rossi said in a lawsuit that she was induced to become the "front man" for a company hired by Universal's Def Jam label to inflate sales figures reported to the tracking firm Nielsen SoundScan, which compiles the industry's influential sales charts.

Independent retail stores were provided with free CDs of Def Jam artists by Giaco Entertainment, a New York marketing firm retained by the label, the suit said.

Giaco enlisted the merchants to repeatedly swipe the CDs across scanning machines to boost sales figures, distorting Nielsen SoundScan's computerized reports, according to the suit, which did not specify which albums were involved. Giaco threatened retailers with delays of regular album shipments if they did not falsify sales data, the suit said.

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The complaint, filed Monday in New York state court, names Universal, Def Jam, Giaco President Joe Giaco and Def Jam executives Kevin Liles and Mignon Espy as defendants.


Suit Claims Def Jam Distorted Pop Charts
 
KENNY DA COOKER

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im still in awe of over this finesse move...... :ohhh:

always hear the urban legends about fake streams fake numbers....but basically you have "fake acts being created by these streaming services"

based on a 2016 Music Business Worldwide report about how Spotify pays producers up-front to create certain types of tracks, which the streaming company then owns. A few days later, MBW listed dozens of what it called “fictional” acts whose tracks had garnered more than 500 million streams from Spotify playlists such as Deep Focus, Ambient Chill, and Music for Concentration.
 
Colilluminati

Colilluminati

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And PLEASE remember when we were speaking about Post Malone and this song people were saying how big the song was and we were out of touch and old . I told brehs I never heard anyone play it or speak on it . People were talking about this song was everywhere . :francis:


Who’s out of touch ? Us old men or these little boys listening to what labels tell them?


And remember they didn’t even want to count Meek album streams because he was giving it away .


These dudes putting looped hooks on YouTube going number 1.


All you need to know about their “fanbase”.


They are doing everything in their power to ruin the culture .
 
CAVEMAN

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I dont get it -- what was the juug on the looped chorus videos? -- how did that count as more views? cuz I would assume it would be still just count however many "views" each video gets, not how many times the chorus is played in that video. how did videos like these scam the game?
 
MIKE SPLEAN

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THE RETIRED SKJ said:


The Rise of Fake Music
If 2017 brought a fresh awareness of how streaming platforms can affect culture, it also saw mounting concern about how those same platforms could potentially be manipulated.

In July, Vulture stoked claims that Spotify was seeding its playlists with “fake artists” and then pocketing the royalties. That was based on a 2016 Music Business Worldwide report about how Spotify pays producers up-front to create certain types of tracks, which the streaming company then owns. A few days later, MBW listed dozens of what it called “fictional” acts whose tracks had garnered more than 500 million streams from Spotify playlists such as Deep Focus, Ambient Chill, and Music for Concentration. Epidemic Sound, a Swedish company that shares an investor with Spotify, represented roughly 50 of these artists.

Spotify isn’t alone. In September, rapper Post Malone released “Rockstar.” But the single’s YouTube video, uploaded by Malone’s label Republic Records, was unusual. Instead of the song itself, there was simply the song’s chorus looped over and over again. In the video description were links to stream the track on other services; comments were disabled.

Asked about this phenomenon, YouTube’s global head of music, the veteran record industry executive Lyor Cohen, tells Pitchfork,

“We’ve stopped that from happening.” A YouTube spokesperson explains in a follow-up statement to Pitchfork: “Loop videos that feature misleading and inaccurate metadata violate YouTube policies and we are actively working to have them removed. Further, any upload of a song intended to mislead a user (preview, truncated, looped) posted on YouTube to look like the original song will not contribute to any charts.”

Indeed, both the “Rockstar” looped clip and a similar video for Migos’ “MotorSport” have been removed from YouTube. Whether more crafty chart workarounds will emerge will be an issue to watch.
Click to expand...

Good tired of this weak ass labels trying to finesse
 
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