Bank of America: No More Free Checking for Customers With Low Balances
Bank of America: No More Free Checking for Customers With Low Balances
eBanking customers switched into accounts that typically require direct deposit or a minimum balance to avoid $12 monthly fee
Bank of America is eliminating its remaining free-checking eBanking accounts, which were first introduced in 2010 when the bank was starting to encourage customers to do more business on their computers and phones. PHOTO: DANIEL TEPPER/BLOOMBERG NEWS
By
Rachel Louise Ensign
Updated Jan. 22, 2018 1:40 p.m. ET
140 COMMENTS
Bank of America Corp. BAC 0.69% has eliminated a free checking account popular with some lower-income customers, requiring them to keep more money at the bank to avoid a monthly fee.
This month, all remaining eBanking customers with the Charlotte, N.C., lender were switched into accounts that charge a $12 monthly fee unless the customer has a direct deposit of $250 or more or a minimum daily balance of $1,500. Some eBanking customers were switched over as early as 2015.
Banks have long grappled with how to charge customers for basic checking services. The accounts are costly for banks to maintain, though they do bring in revenue through overdraft and other fees.
Some customers are unhappy about Bank of America’s latest move. A petition protesting the change has garnered more than 45,000 signatures on Change.org.
Kou Lo, a 28-year-old artist in the Atlanta area, closed her Bank of America checking account last week after she learned that she would be switched out of the eBanking account she had used for years. “I was just like, ‘I’m done,’ ” she said.
Ms. Lo didn’t expect to meet the new balance or direct-deposit minimums needed to avoid a fee because she is paid on commission through PayPal Holdings Inc.,earning about $30,000 a year. She switched her checking account to one without a monthly fee; it is offered by Simple, a mobile-banking startup owned by BBVA Compass.
The eBanking accounts were introduced by Bank of America in 2010, when the bank was starting to encourage customers to do more business on their computers and phones. The accounts had no monthly fee as long as customers didn’t use a bank teller for routine transactions and agreed to receive their statements online. At the time the product was introduced, customers were charged an $8.95 monthly fee if they used these services. Bank of America stopped offering the product to new customers in 2013. But those who already had the account were allowed to keep it.
The second-largest U.S. bank by assets, Bank of America under Chief Executive Brian Moynihan has transformed its consumer business, reducing the number of products available and encouraging customers to keep their main checking account with the bank. The lender also has cut its branch network, focusing on major urban areas instead of less-lucrative rural locations. The changes have made the bank’s consumer business more efficient and profitable, helping push Bank of America’s stock price higher.
“For anyone who chooses us as their primary bank relationship, with a direct deposit of just $250 [per] month or $3,000 [per] year, they’ll get full access to all of our financial centers, ATMs, mobile and online banking,” a Bank of America spokeswoman said. “That’s a great value and our client satisfaction scores are at all-time highs.”
The retail banking industry is undergoing another major shift, and the future looks high-tech, sophisticated, and, for big banks, very urban. So what has changed? Photo: Shaumbé Wright/The Wall Street Journal
The bank has a checking account geared toward lower-income customers, which has a monthly $4.95 fee and doesn’t allow customers to write paper checks or overdraw their account. Overdrafts are often allowed on other accounts but come with a large fee.
James Prather, a 32-year-old freelance writer from Tampa, Fla., had an eBanking account until the bank switched him out of it on Friday. Mr. Prather earns less than $20,000 a year and doesn’t get paid through direct deposit, so he expects to be charged the monthly fee. He wants to avoid that expense, so he said he is hoping to move his checking account to a credit union that doesn’t charge a fee.
Bank of America in 2011 also faced a backlash when it planned to charge a $5 monthly fee for making purchases with a debit card. It eventually backed off the plan.
Write to Rachel Louise Ensign at rachel.ensign@wsj.com
the most corrupt disgusting bank I've ever seen, didnt they also handle money knowingly for the drug cartels and wash their money???
