OfTheCross
Veteran
Slam dunk for Adidas as sales top Nike's Jordan line
![deadrose :deadrose: :deadrose:](https://www.thecoli.com/styles/default/xenforo/smilies/CsL1W.png)
Sorry, Michael Jordan. It looks like your days as the king of the sneaker world may be over.
Research firm NPD Group reported Monday that Adidas, which has Houston Rockets star James Harden (and his big bushy beard) as its top endorser, is now the second best seller of U.S. footwear. Adidas passed Nike's Jordan brand, which NPD tracks separately from the rest of Nike.
Nike (NKE) is still ahead of Adidas overall. But the fading popularity of Air Jordans, a brand that launched in the 1980s, is a telling sign.
![deadrose :deadrose: :deadrose:](https://www.thecoli.com/styles/default/xenforo/smilies/CsL1W.png)
Sorry, Michael Jordan. It looks like your days as the king of the sneaker world may be over.
Research firm NPD Group reported Monday that Adidas, which has Houston Rockets star James Harden (and his big bushy beard) as its top endorser, is now the second best seller of U.S. footwear. Adidas passed Nike's Jordan brand, which NPD tracks separately from the rest of Nike.
Nike (NKE) is still ahead of Adidas overall. But the fading popularity of Air Jordans, a brand that launched in the 1980s, is a telling sign.